Human-Centered Data Science – When the Left Brain Meets the Right Brain

Abstract: We will present two different dimensions of the practice of data science, specifically data storytelling (including data visualization) and data literacy. There will be short presentations, integrated with interactive sessions, group activities, and brief moments of brain and body exercise. The combination of these various activities is aimed at demonstrating and practicing the concepts being presented. The Data Literacy theme component will include a section on "data profiling - having a first date with your data", focusing on getting acquainted with all the facets, characteristics, features (good and bad), and types of your data. This theme will also include a section on matching models to algorithms to data types to the questions being asked. The Data Storytelling theme component will include sections on the neuroscience of visual displays of evidence (visual analytics) for decision-making and include a component on user-centered design in data science. Design thinking, empathy, consultative practice, and the BI Dashboard Formula (BIDF) methodology will be emphasized. The combination of the two themes (data literacy and data storytelling) will be made more concrete through exercises in small breakout groups. Each group will be given a sample problem, then asked to take a data science approach (modeling, visualization, storytelling) to address the three fundamental questions that we should always consider in our projects: What? So what? Now what? The workshop participant will come away with design tips, tricks, and tools for better human-centered data science. The goal is for your next data science project and presentation to be your best ever. As Maya Angelou said so eloquently, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Make your data science matter by demonstrating why and how it matters.

Bio: Mico Yuk (@micoyuk) is the founder of BI Brainz and the BI Dashboard Formula (BIDF) methodology, where she has trained thousands globally how to strategically use the power of data visualization to enhance the decision making process. Her inventive approach fuses Enterprise Visual Storytelling with her proprietary BI Dashboard Formula Methodology(BIDF). Mico’s ability to strategically use the power of data visualization to enhance the decision making process, develop analytics portfolios that business users love and help gain ROI from their Business Intelligence investment, has been sought out by several high-profile Fortune 500 companies: Shell, FedEx, Nestle, Qatargas, Ericsson, Procter & Gamble, Kimberly-Clark, FedEx and more. She has also authored, Data Visualization for Dummies (Wiley 2014).
Her ‘blunt’ twitter comments and blogs have been mentioned on tech websites and blogs. Since 2010 she continues to be a sought after global keynote speaker and trainer, and was named one of the Top 50 Analytics Bloggers to follow by SAP. Some of her featured keynotes include Microsoft PASS Business Analytics Conference, MasteringSAP BI, Saloon BI, BOAK, and Big Data World in London to name a few. This year she’s a much anticipated keynote at the first Facebook’s Women in Analytics Conference at their headquarters in Menlo Park. In June she will be returning to Real Business Intelligence Conference at MIT as a featured speaker for the second year in a row.